PROBLEM V Energy is a brand known for making people a bit better at stuff. Whilst this appeals to heavy drinkers, light ones are more skeptical. To them, energy drinks are a necessary evil, so we needed to show them just how necessary we could be.
IDEA Enter V Skills. 24 essential life lessons you wish you were taught at school, printed on 14 million cans. A simple scan of the can with a smartphone served you an entertaining how-to guide on everything from smoke bombing to nailing a sickie. Collaborating with YouTube influencers, Oscar nominated animators, and comedians, the campaign included mobile and digital - with supporting outdoor, and Snapchat features.
Check vskills.tv for all the content.
Client: V Energy - Frucor Australia Marketing Director: Mark Wiedermann Marketing Manager: Craig Harkness Marketing Manager: Andrew Fenwick Head of V Energy: Karl Davies Assistant Brand Manager: Alana Lucci Creative Agency: TKT Sydney, a Clemenger Group agency ECD: Paul Nagy CDs: Brendan Willenberg & Ben Clare Senior Creatives: Ollie Beeston & James Beswick Founding Director: Cate Stuart-Robertson Senior Account Director: Hanne Haugen Senior Account Manager: Marshall Campbell Head of Planning: Rob Dougan Head of Design: Dan Mortensen Agency Producer: John Pannocchia PR GAD: Phillipa Thomas Media Partner: OMD
V Skills Production Partners: - Aunty Donna - Dion Rich - Robin Sung- Flare BBDO - RackaRacka - Edwin de Swardt - Ed Copestick - Roberto Zambrano - Kapwa Studioworks - Infinity 2/Dan Reisinger - Ollie Beeston & James Beswick TKT
V Skills Case Study
V SKILLS SMOKE BOMBING
V SKILLS FOLDING A FITTED
V SKILLS GETTING BACKSTAGE
V SKILLS PICKING LLAMAS FROM ALPACAS
V SKILLS CONFLICT RESOLUTION
V SKILLS HITTING A BULLSEYE
V SKILLS DETECTING A LIE
V SKILLS NAILING A SICKIE
V SKILLS REMEMBERING NAMES
V SKILLS DRESSING FOR THE JOB
V SKILLS APPLYING SUNSCREEN
V SKILLS CHOOSING A FLATMATE
V SKILLS SAVING $$$
V SKILLS WHISTLING
V SKILLS SKIMMING A ROCK
V SKILLS SMOKE BOMBING
When incoming Australian prime minister Malcolm Turnbull opted to stay in his point piper mansion rather than move in to Kirribilli House, it hit the headlines in a big way.
We felt this was the perfect opportunity for Stayz, Australia's biggest holiday house rental site. Within hours we had created a speculative listing for the PM's official residence and had tweeted him to consider opening his (spare) doors.
The campaign was an instant hit, being carried by every major news outlet in the country as well as in the UK, China and India.
In the first week it appeared in nearly 80 news articles across print, online, radio, social and TV, including a discussion segment on Channel 10's prime time panel show The Project.
The best bit? It cost as much as a Stayz listing and a Tweet.
CREATIVES: Ollie Beeston & James Beswick AGENCY: Clemenger BBDO
Stayz - Rent The PM's - Case Study Video
Velocity "Seatmap" 30" TVC
Salvation Army New Zealand had a limited budget to work with but a big message to get across: at Christmas, many people can't even afford to feed themselves, let alone put presents under the tree.
Salvation Army NZ Christmas Appeal
Various assorted print work from various assorted agencies, both AD and copywriting.